Exploring Side Gigs 101: Is Copywriting a Good Side Hustle?
With the digital world at our fingertips and the demand for attractive content rising constantly, copywriting is a skill in high demand, making it an excellent option to pursue as a side hustle.
In this blog post, we'll find out what makes copywriting so appealing and see if it is the golden chance many people say it is.
Come with us on this trip to find out if copywriting is really the side job you've been looking for to start making extra cash.
What Does a Copywriter Do?
A copywriter produces engaging and compelling content tailored to a specific audience. This content can include advertisements, website content, landing pages, email campaigns, and even social media posts.
The primary goal of a copywriter is to persuade the reader or viewer to take a desired action, whether it's making a purchase, signing up for a service, or engaging with a brand.
A copywriter bridges the gap between a brand's message and its audience, ensuring the content resonates and drives action.
Can I be a copywriter as a side hustle?
Copywriting is one of the most flexible professions out there. Many businesses, especially startups and small and medium-sized enterprises (SMEs), often use job boards and other means to seek freelance copywriters to craft content for their marketing campaigns. This means you can take on projects as they fit into your schedule.
Freelance copywriting allows you to work on your own terms, whether you're a student, a full-time worker looking for extra money, or someone trying to find a new career path. Also, it's a great way to make money and use your talent.
How much can I make from copywriting as a side hustle?
The earning potential in copywriting varies based on experience, niche, and the complexity of each project. Beginners might start by charging anywhere from $15 to $50 per hour or project.
Based on the typical annual salary of a U.S. copywriter, which is around $60,000, a side hustle in copywriting could potentially bring in an extra $2,000 to $3,000 per month, according to an article by Awai.
It's essential to research, understand your market, and continuously upskill to maximize your earning potential.
Pros of Copywriting as a Side Hustle
With its blend of creativity and strategy, copywriting stands out as a top contender. But what makes it such an appealing option? Let's delve into the pros of choosing copywriting as your side gig.
Flexibility: Flexibility is one of the most significant advantages of being a freelance copywriter. You can set your own schedule, choose your clients, and work from anywhere with a good internet connection.
Low startup costs: Unlike some side hustles that require a significant initial investment, copywriting mainly requires a computer and an internet connection to get started.
High demand: With the digital transformation of businesses, there's a constant demand for quality content. Clients expect a skilled copywriter behind every website, advertisement, email campaign, or social media post.
Diverse opportunities: Copywriting isn't just about writing ads. You can venture into other copywriting services like website content, blog posts, email marketing, product descriptions, etc. This diversity keeps the work exciting and allows you to explore various niches.
Continuous learning: The world of copywriting is always evolving. You'll constantly learn about new industries, marketing techniques, and consumer behaviors, keeping your skills sharp and up-to-date.
Cons of Copywriting as a Side Hustle
Copywriting has emerged as one of the most sought-after side hustles in the digital age. But like any venture, it comes with its own set of challenges. Let's explore some cons of choosing copywriting as your side hustle:
Inconsistent income: Especially when starting, you might face periods without projects. The freelance nature of the job means income can be unpredictable, making financial planning crucial.
Client challenges: Dealing with difficult clients, managing expectations, and handling revisions can sometimes be stressful.
Competition: The barrier to entry in copywriting is relatively low, which means there's a lot of competition. Standing out requires continuous skill development and effective self-promotion.
Burnout risk: Juggling a full-time job with a copywriting side hustle can lead to long hours and potential burnout. Managing your time effectively and knowing when to say no are essential.
Continuous self-promotion: To keep the projects coming, you'll need to continuously market yourself, whether it's through networking, maintaining an active online presence, or seeking client testimonials.
Keeping up with trends: The digital marketing landscape is ever-evolving. Staying relevant means investing time and sometimes money in courses, workshops, and other learning resources to improve your copywriting skills.
Other Side Hustle Ideas to Maximize Your Income
If you're looking for ways to diversify your income or simply try something different, we have great news! The digital realm is brimming with opportunities that can complement your copywriting gig during your free time or offer a refreshing change of pace.
Dive into paid surveys
Platforms like Forthright offer a seamless experience for those looking to do online surveys. It is user-friendly, and the rewards—cash and top retailers' gift cards—make it a sweet deal. Jump into Forthright and let your voice be heard!
Monetize your data (Safely!)
If you're open to it, browser extensions like SavvyConnect offer a way to earn money by sharing data from your online interactions. Rest assured, they prioritize your privacy and data security.
Similarly, the National Internet Observatory (NIO) provides a platform where your data becomes a valuable asset for companies seeking insights. And the best part? You're compensated fairly, and your data remains protected.
Engage in market research studies
Affiliated with Survey Junkie, SJ Pulse offers a dual approach: online surveys and phone usage data collection. If you're comfortable sharing more about your digital footprint, this could be a lucrative avenue to explore.
Money is Calling Your Name!
DataRich is all about leveraging the digital world to create new income streams. Copywriting fits right into our ethos. It's an online-based side hustle that requires minimal investment but offers significant returns.
Whether you're looking to supplement your income, transition into a new career, or just explore the world of digital marketing, copywriting offers a world of possibilities.
Ready to start copywriting? Stay tuned to DataRich for more insights, tips, and guides on making the most of your online ventures.